Today's big idea is one of hope. Why not let the public media donors decide how many ads they care to hear by allowing donations to offset ad revenue needs? This hope is sadly dashed: it would pose an existential threat to those selling ads.

This episode considers tenets of good journalism, touchstones like—most of all—accuracy. What happens when the media's priority is profit?  Could this increasingly inaccurate commercial press of ours be failing in its implicit duty of care?