As the title Dear Jesse implies, I've decided to turn twenty-plus minutes of the Attack Ads! Podcast into an open letter to Canadaland creator and host Jesse Brown. This is my plea for offering a zero-ads environment for listeners who wish one.

I dive here a bit into our human tendency to socially conform to the opinions of our peers. Further, I note why outrageous statements can be effective to discussion and debate. This reason is called the Overton Window, which is rarely discussed openly.

I review here what has become one of the only ways modern commercial news has been able to pay for their continued financial existence: sponsored or branded content. For a fee, an interested party "helps" add content to "news," often with no disclosure.