It turns out there are books and movies out there that cast a critical eye on advertising; but these entertainments are seldom if ever seen or heard today anywhere that relies on advertising dollars to keep the lights on. Let me share one.

Ever wonder why "soap operas"—today's daytime serial dramas—are sponsored by a variety of products, not just soaps? It turns out that that wasn't always the case. In the past, one sponsor paid for an entire, individual program. Here, I give an example.