I know you're likely tired of my recent obsession with the term "stereotype;" but there is benefit to understanding that gap between our understanding of a thing and complexities inherent in the thing itself. Hence today's Episode 128: Mind The Gap.

Once the First World War removed the tarnished and tawdry reputation propaganda had with business, advertisers were able to expand their reach and hone their technique. I share three of their new tricks in this Episode 127: Brand, Demand, and Target!