Sometimes leftovers happen. Why waste a perfectly good ingredient or two or three—or seven—just because there isn't enough of any one for a meal? Time now to bake and serve these perfectly tasty two-year-old ingredients.

Well, advertising haters, I think I've finally located the source of the scourge that plagues us: the man who invented the business plan that spawned almost wholly advertising-supported news! I'll tell you all about him in this episode.

To understand advertising today, we have to avoid simplifications like who paid for what message, and move into the nuances regarding how those paid messages—and the media that took the message money—attempt to capture our attention.