Some episode topics for this show are too obvious to even mention…until they affect me more grievously than a simple plea to get another credit card. I discuss that targeted, personal aspect of direct mail in this Episode 145: All Is Fare In Law and War.

Whenever you step on a stage, it's important to remember your lines, even if the very act of memorizing and later reciting those words warps and dominates your thinking… off-stage. I explore this in this Episode 144: The Thought Leader Three-Step.